Privacy policy & disclaimer

Dear Visitor, at Novo Nordisk we respect and protect your privacy. This website has been created to provide information about our company, products and services. This privacy policy describes how and why we collect information about you as a user. This privacy statement applies only to information gathered on this website. We strongly encourage you to read the privacy statements of every other site you visit that gathers personally identifiable information.

Why we gather information

We at Novo Nordisk strive to make a difference and improve the life of millions of people affected by diabetes and other illnesses around the world. We use information about our visitors to improve our products and gather vital information that could help us improve our websites. Being an industry leader in Corporate Social Responsibility we take your privacy seriously, and we only collect and keep information as long as we need it for a specific task. We will never transfer or sell personally identifiable information about our visitors to a third party unless we explicitly state so at the time of collection, or ask for your permission before doing so.

Two types of information

Some information we ask you for directly, but other information is collected automatically. All information collected automatically is stored in an aggregate form and cannot be used to identify you as a specific individual. To provide additional functionality on our website, answer your enquiries, and improve our products, we occasionally ask you to provide us with information that can at times be personally identifiable and sensitive. As a result, information gathered by us can be divided into two main categories: personally identifiable and sensitive information, and aggregated visitor statistics. We do not link aggregated visitor statistics with personally identifiable and sensitive information.

Aggregated visitor statistics.

When you visit our websites, we automatically collect general information about your computer and its location, as well as where you came from. This information cannot be used to identify you as an individual. This information is only used in aggregate form to tell us where our visitors come from, what they look at, and where they spend the most time. This allows us to improve our websites to create a better experience for you.

Information we gather automatically:

  • First party Cookie support (Whether you allow us to place a cookie on your computer)
  • Visitor ID (Provided by a cookie we place on your computer when possible, helps us measure how many visitors return to our websites)
  • Referrer (i.e. where you came from, e.g. Google)
  • Date and time of visit
  • Regional and language settings (to determine which country you are in)
  • Operating System (Windows, OS X, Linux, iOS, Android etc.)
  • Browser & Browser Version (Chrome, Internet Explorer, Firefox, Opera, Safari etc.)
  • Screen Resolution (1280x1024, 1024x768, etc.)
  • JavaScript support
  • Java support
  • IP address (Your computer's address on the internet)
  • The title of the page you are viewing
  • The URL of the page you are viewing

Personally identifiable information


At times, we need to collect more personal information about you. We might ask you for information such as your occupation to better understand our visitors, and to improve your visitor experience.

Typically, the information we ask for includes some of the following, but this list is not exhaustive:

  • Contact details, such as your name and e-mail/ postal address
  • Basic information about you, such as age and gender
  • Health and Treatment data
  • Other information may also be asked/provided, when relevant, for the purpose you contact Novo Nordisk on.

In any case, whenever we ask you for any personal information that can be used to identify you as an individual, we will always provide an explanation as to why we gather the information, how we gather it, how we store it, and how we plan on treating and using it. We will only gather this information if you specifically agree to ‘opt-in’, i.e. you explicitly give us your consent to collect this information from you. We will not gather any personally identifiable information from you unless you specifically agree to provide it to us. We will only gather and store personally identifiable information for the purpose stated during the gathering process. When we finish processing your information for the stated purpose, we will erase and destroy it to ensure your privacy.

There is always a lot of information that a company can ask you for, but Novo Nordisk will only ask for information where there is a clear and necessary need for that information, which is clearly and adequately explained to you. You will always have a choice as to what information you provide. Also, you can write to us and ask for a summary of information we have that relates to you or contact us to have information deleted or modified.

How we gather information

There are three main ways in which we gather information. They will be explained below.

Server logs

As with most other web sites, our servers keep logs over which files were downloaded, and which computers downloaded those files. Information gathered by our servers can be analysed and used to create aggregate visitor statistics which we use for evaluating and improving our sites.


We use a JavaScript based visitor tracking software solution that uses cookies on users’ devices, together with small scripts on our pages, which are executed every time you click somewhere on our site. We are tracking clickstream data and analysing various patterns of your behaviour, which is vital to our understanding of our visitor's needs and interest, and our ability to improve our sites.

Aggregate visitor information is sent by your computer to secure servers owned by our visitor traffic tracking vendor. Only Novo Nordisk and our vendor are allowed to access this data. Sale or transfer of any data to a third party is strictly forbidden.


Cookies are small text files that are placed on your device, e.g. computer, tablet or mobile phone. This link provides an in-depth overview of the use of cookies and their consequences for visitors to our website.

Chat rooms and forums does not currently use/allow for use of chat rooms.

Disclosure to third parties

The only third party that might have access to your information is our visitor traffic tracking vendor. We store our aggregated visitor traffic data, and survey data on their secure servers. The vendor is working under the instruction of Novo Nordisk in accordance with our safety measures and is strictly forbidden from transferring any part of our data stored on their servers to any other third party. We don’t share personally identifying or sensitive information with other third parties without your prior explicit permission, except when required by law or official regulations. We may disclose, only in aggregate form, our statistical analysis or demographics of users to third parties, e.g. “x% of site visitors are men.”

Protection for children

Protecting the privacy of children is important. Novo Nordisk does not intend to collect personally identifiable information from children (a child is defined as being under the age of 18) without permission of the child’s parent or legal guardian. Children should submit personally identifiable information to Novo Nordisk only with the explicit permission of their parent or legal guardian. Where appropriate, we will instruct children not to submit personal information. If your child has submitted personal information and you would like to request that such information be removed, please contact

Correction and right to get insight in personal identifiable data

Accurate data

Novo Nordisk is committed to keeping data about you accurate and up to date. Therefore please advise Novo Nordisk of any changes to your details from time to time by contacting Novo Nordisk via the Contact Us form on this page.

Your rights

You may access the personal information held about you by or on behalf of Novo Nordisk and to ascertain the purposes for which it is processed subject to certain criteria being met. Please contact via the Contact Us form on this page for further information if you wish to obtain insight in your personal information.

Who to contact

If you have any questions about the Novo Nordisk Privacy Policy, its implementation, the accuracy of your personal information or the use of the information collected you may contact us via e-mail at or you can reach us by telephone at +45 4444 8888.

Novo Nordisk A/S,Novo Allé2880 BagsværdDenmark.

Legal disclaimers

Information purposes

The content presented on this Novo Nordisk website is presented solely for informational purposes. The website does not provide you with advice or recommendation of any kind and should not be relied on as the basis for any decision or action. You are advised to consult professional advisors in the appropriate field with respect to the applicability of any particular aspect of the contents. In particular, nothing on this website constitutes an invitation or offer to invest or deal in Novo Nordisk securities. Further, the website provides selected information of diseases and their treatment. Such information is not intended as medical advice. Such information is not a substitute for the advice of a health care professional. If you have or suspect having any health problems, you should consult your general practitioner or other qualified health provider.

Information provided ''as is"

The information on this website is provided "as is" and Novo Nordisk makes no representations or warranties, expressed or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose or non-infringement. Novo Nordisk makes no representations or warranties of any kind as to the completeness, accuracy, timeliness, availability, functionality and compliance with applicable laws. By using this website you accept the risk that the information may be incomplete or inaccurate or may not meet your needs or requirements.

Disclaimed liability

Neither Novo Nordisk nor our content providers shall be liable for any damages or injury arising out of your access to, or inability to access, this website or from your reliance on any information provided herein. Novo Nordisk disclaims any and all liability for direct, indirect, incidental, consequential, punitive, and special or other damages, lost opportunities, lost profit or any other loss or damages of any kind. This limitation includes damages or any viruses, which may affect your computer equipment.

Links to other sites

This website contains links to other sites that are not owned or controlled by Novo Nordisk, please be aware that we are not responsible for or have control over the privacy policies of these sites. This privacy statement applies only to information gathered on this website. We strongly encourage you to read the privacy statements of every other site you visit that gathers personally identifiable information.

Sites linking to us

Novo Nordisk does not endorse websites linking to Novo Nordisk sites. Novo Nordisk is not responsible for content on these linked sites or for control over information that users may choose to provide to these sites.


Novo Nordisk reserves its right to alter, modify, substitute or delete any content of or may restrict access to or discontinue distribution of this website at any time and at its sole discretion.

Copyright and use of content

The content of this website is the property of Novo Nordisk and is protected by copyright laws. The trademarks, service marks, trade names, logos and product displayed on this website are protected worldwide, and no use of any of these may be made without the prior written consent of Novo Nordisk. You are welcome to download the content of this website, however, only for your personal and non-commercial use. No modification or further reproduction of the contents is permitted. The content may otherwise not be copied or used in any other manner.

Use of questions and comments

Any questions, comments, suggestions or any other communications, including any ideas, inventions, concepts, techniques or know how you may forward to this site or otherwise to Novo Nordisk, electronically or by any other means, are on a non-confidential basis and will become the property of Novo Nordisk, which Novo Nordisk without restriction may use in any fashion and for any purposes whatsoever including developing, manufacturing and/or marketing goods or services.

Governing law

Your access and use of this website and the contents hereof shall be governed by and interpreted in accordance with the Laws of Denmark.


Changes and updates

Novo Nordisk will keep this Privacy Policy updated. We reserve the right to change this policy at any time. A change in internet privacy policy will be communicated here, and if this change affects your personal data, you will be contacted by us if you have given us your contact details and permission to contact you.

This policy was last updated on April 2013.

Novo Nordisk owns the rights to this Privacy Policy text.